Given the assignment of indoctrinating a thousand kids at a time, the embattled school administrator reaches for the most effective tool available. Given that the assigned output of school is compliant citizens, the shortcut for achieving this output was fear.
Love him or hate him for his no-holds-barred approach to delivering the truth about the public education system (and I've been reminded several times that he is not an educator but a businessman), Seth Godin does have the masterful ability to make you think long and hard about your attitudes towards life's most important institutions. His most hated adversary is the lizard brain, his catch-all explanation for why humans are fearful of anything that could result in discomfort.
His latest book, a short but powerful read titled Stop Stealing Dreams focuses entirely on education, undoubtedly a result of legions of educators begging him to elaborate on the points he made previously in books like Linchpin relating to school.